People

The key to our success is found in our team of professionals that create and produce our programs.  We know how to tell a good story, and our producers, writers, directors and editors work as a cohesive unit to deliver that story with creative sales messages that are designed to elicit a positive response from the viewer.

thumb-bernardBernie Ybarra – Executive Producer

Bernie Ybarra is the founder and President of Three and Two Films. He has been producing DRTV programming for over 25 years, spearheading the creative development and production of many successful direct response programs for a variety of products in the categories of: Health and Fitness, Automotive, Beauty, Hobbies and Crafts, Entertainment, Household & Kitchen Products, and Power Tools. He has produced projects for: Beachbody, Guthy Renker, Warner Brothers, Gaiam, Milwaukee Tool, Hawthorne Direct, Functional Dynamics, Future Thunder, John Abdo, RotoZip, Winsor Pilates, Slim in 6, Turbo Jam, Swing Gym, Metaball,  Tai Cheng, Restore 4, Power 90, The Freestyler, Zumba, BodyBox, Auto-Lock,  Unequal, Million Dollar Body, Yoga Booty Ballet, Juiceman, Hoover, Silent Air, Minute Groom, Sage Spoonfuls, Kettleworx, Xglide, HydroMousse and several other companies and products. Every project Three and Two Films takes on benefits from Bernie’s many years of – successful direct response experience taking full advantage of his access to the best artists and technicians in the commercial production community, his knowledge and understanding of direct response marketing, and his close relationships with many of the top leaders in the direct response business. B.A. Marketing – California State University Fullerton

thumb-michaelMichael Engel – Director of Production

Michael has been with Three and Two Films for 9 years. Before that he spent 8 years as Director of Production for Steven Speilberg’s Visual History Foundation overseeing a staff of over 100 people around the world. Michael has functioned as a producer on the majority of the productions for Three and Two Films, Inc. Michael is a graduate of USC film school.

thumb-andyAndy Spivak – Advisor, Marketing Consultant / Creative Director

Andrew Spivak is a 23 year direct response television industry veteran, beginning his career in 1991 at SLM Fitness while working on Bruce Jenner’s Stair Climber Plus. Andrew joined National Media/Quantum Television in 1995 and was responsible for the development and brand management of such infomercial successes as Ab Roller Plus, Larry North’s Slim Down Express, and Susan Powter’s Give Me Five. As the Vice President of Marketing and Product Development at Guthy-Renker, from 2001 to 2010, he managed the marketing and product development for the health and fitness category with an emphasis on finding, developing and overseeing creative strategy for new products. He created many successful infomercial brands, including Winsor Pilates with Daisy Fuentes (with sales exceeding $500 million dollars), Gunnar’s Core Secrets with Brooke Burke, Supreme Pilates with Elle Macpherson, Malibu Pilates with Susan Lucci.

Currently, Andrew’s company Spivak Consulting has helped develop and produce the following: Hydromousse.com, Kettleworx.com, and the current award winning Zumba Incredible Results infomercial.

thumb-jenniferJennifer Haddix Terbush – Campaign Strategy/Management

Prior to joining Three and Two films to oversee project strategy and execution, Jennifer’s corporate experience includes building a $160MM business for Mattel, Inc., utilizing the power of direct marketing, including infomercials, catalogs and digital marketing. And as VP Digital Marketing at Vivendi Universal Games, she developed an online presence that the then CEO touted as the second most valuable asset of the company, next to the game content itself.  Her agency experience in account management at Nash Direct and Direct Partners solidified her client service skills, which have led to a successful consulting practice for over 10 years. She has a successful track record consulting with clients from Neutrogena to Disney, and start-ups such as XAP.com.  Her infomercial clients, specifically in the fitness category, include Denise Austin for Lions Gate Entertainment, YRG for Warner Brothers Studios, and also Metaball Fitness Systems and Freestyler.